What is search engine optimization (SEO)?

SEO is the process of improving the quality & quantity of website traffics from search engines. As a digital marketing strategy, it considers how search engines work. SEO aims at unpaid traffic rather than paid traffic.

SEO is the process of improving the quality & quantity of website traffics from search engines. As a digital marketing strategy, it considers how search engines work. SEO aims at unpaid traffic rather than paid traffic.